SEO

Search visibility is now about “Content Curation” – and “Google Knows Good Content”

Hotel Traffic Builders’ effective Search Engine Marketing solutions (SEM) will drive visitors to your website. We are experts at blending Search Engine Optimization (SEO) and paid search (PPC) together into an incredibly cost effective results. We know how to do this in the most cost effective and response effective way.

Google and all major search engines are constantly changing and improving their search algorithms. Over the past few years the changes with Google’s Panda and Penguin had a major impact on the search landscape, but the changes made with the implementation of Google Hummingbird have changed SEO strategies from simple keywords to total content, accessibility, credibility and authority now governing search ranking results. Hotel Traffic Builders has a dedicated team of search marketing experts that stay on top of every change and resulting opportunity to build business for our hotel clients from content development and marketing to responsive web development onto dedicated search marketing initiatives for mobile visitors.

We fully understand evolving search trends, the importance of quality content development, cross channel integrated communication/content management, and the importance of not only attracting, but engaging hotel shopping consumers. We truly get it! This is our sole focus, growing your hotel business.

Effective search = profitable results for our Hotelier clients

But that’s just the beginning. You want qualified visitors streaming to your website, and you want them to take specific actions such as booking their reservation, requesting information, or engaging with your communication channels whether they are social media or database development. You should demand a positive, measurable ROI on your Internet marketing investment. Hotel Traffic Builders is a leading provider of complete ROI driven hotel eMarketing solutions designed to accomplish these goals. Every Hotel Traffic Builders marketing effort and solution is ROI measured down to the individual click stroke in real time and always available for hotel client viewing through our private & secure reporting center that we provide for every hotel client.

Hotel Traffic Builders has a full-time staff of dedicated search engine optimization and paid search advertising specialists who provide a complete array of Search Engine Marketing (SEM) services including geo destination, device specific, behavioral actions/interests, and content focused search engine marketing strategies that can help you leverage the popularity of your on site offerings and local destination attractions to boost your hotel’s online visibility and bookings.

Superior Hotel Online Marketing Results

We deliver the industry’s highest level of service and most impressive results to our resort clients. How do we achieve these results? We do NOT offer one size fits all solutions. We do not employ any sales reps, nor have entry level account managers handling your business, as the principals of Hotel Traffic Builders are the lead account managers for every client we partner with for success. We invest the time and effort to really get to know you, your business, and your online marketing goals. We truly become an integrated member of your hotel marketing team. Our dedicated hotel marketing staff specialists have the proven expertise to ensure success.

Let us identify your true incidental revenue opportunities, and how we can implement immediate solutions to grow your success, Learn More..