See what guests see. Act on what matters.

HTB records reviews from the agreed sources and flags items that need attention. Timing depends on source availability, connected access, and the service schedule.

The tracking view brings together reviews from the sources included in the engagement, with available rating, source, date, text, and workflow status. HTB documents exceptions and follow-up needs.

Reviews are sorted into experience areas such as rooms, service, food, location and value, and tracked over time. A slow drift in one area is visible before it shows in the rating or the bookings.

The words guests use most, rising and falling month by month. You see a problem or a strength before it becomes a pattern in the rating, and the words feed your responses and your website copy.

Your ratings, volume and themes set against the comp set you choose. You know where you sit on reputation before you set a rate.

Options to invite recent guests to review, connected to the tracking center, so new reviews keep arriving in the places that count. Permission-cleared guest testimonials are published on your own website, next to your rooms and rates.

The dashboard opens on one screen. A health snapshot shows overall rating, review count, response rate and how each moved since last month. Your targets, set with HTB, sit against actuals. Key trends by source and the areas pulling the rating down are ranked, with the reviews behind each one. Under the panels sits the action list: what HTB recommends this month, who owns it, and what has been done.

Guest photos are collected alongside the text, and HTB identifies the ones that need a response or a website change. Keyword discovery shows what the guest actually praised or complained about, so the response reads as a real reply and not a template. Responses are drafted, approved and posted from the tracking center. HTB and the hotel agree who drafts, who approves and who posts before the work starts.

What guests praise most is what your website, your Google listing and your responses should say first. HTB identifies the strengths and recommends where they belong. The small things guests mention with delight are worth repeating on purpose and naming on the site.

Where your comp set is praised and you are not, and the reverse, is your positioning in the guest's own words. A complaint that repeats is an operational item for the hotel team, and a public response until it is fixed. HTB separates the two and reports both.

Your target guests are comparing you against your comp set. You should too. You choose the properties that compete for your guest. HTB tracks ratings, review volume, response activity and recurring themes for each one beside yours, updated as reviews post, and reports who is climbing and who is slipping. The rate decision stays with the hotel, made with the comp set in full view.