Ultimate Marketing Solution For Destination Marketing and Tourism Organizations
Hotel Traffic Builders’ new Destination Marketing 4.0 platform includes the most comprehensive combined source of analytical data available today for tourism marketing organizations. Everything you want to know about your combined DMO and total hotel membership eMarketing all aggregated and rolled up in one comprehensive platform. For the 1st time ever DMO eMarketing activities can be combined with all member hotel eMarketing activities to truly sync and maximize Destination Marketing Optimization results! We integrate everything – websites, all social media accounts, email campaigns, PPC or SEO results – Everything you want to see all in one snapshot for all of your most important stats in one single view area. We think this is an outstanding solution for member hotel operators, something that has never yet been available to either hotels or tourism organizations.
Here is what is included:
Comprehensive DMO 4.0 Reporting Center everything in one place!
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A Combined / Integrated real time Hotel Marketing 4.0 Reporting Center that consolidates and totals all member hotels into one reporting solution:
- All analytics reporting
- All major social media reporting
- All various email marketing reporting
- All PPC campaigns reporting
- All review rating reporting
- Access from anywhere with any device
Along with many other external various other key external marketing solutions into one single interactive graphical and extremely user friendly reporting center.
The DMOs have a simple drop down menu option for viewing any member hotel property; and member properties would have a property level view for their own individual property. All data is readily exportable, hence custom reports can be externally created to show all member properties in aggregate or compared with any other type of DMO desired benchmarking.
Comprehensive DMO 4.0 Member Hotel eMarketing Website Reviews
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Are your member hotel websites maximizing books or problematically losing bookings?
Hotel Traffic Builders provides member hotels with comprehensive website reviews twice per year. Hotels need to know what is and is not working in order to have an effective online marking solution. We feel that this is a mission critical item, because if their website is performing poorly, it will clearly negatively impact your ability to attract bookings and will not support the best possible ADR, nor the DMO’s reputation.
Our tests are enormously comprehensive, as we test for over 300 key items; our only intent is to provide your hotel members with a clear understanding of what is working properly and what is not. Our only goal is to provide your hotel members with the best possible information to properly and best operate their hotel and related marketing activities.
Hotel Traffic Builders’ Website accessibility verifications include:
- WCAG 2.0 – 100+ verifications for A, AA and AAA guidelines
- WCAG 1.0 – 85+ verifications for A, AA and AAA guidelines
- Section 508 – 50+ verifications for all major guidelines
Hotel Traffic Builders also runs verification accessibility for: HTML, CSS and Java Scripts
Hotel Traffic Builders’ Cross browser compatibility verifications and identifies problems impacting visitors using different browsers and devices:
- MS Internet Explorer compatibility
- Identical checks for Firefox, Chrome, Safari and Opera
- Identical checks for iPhone, iPad, Android and Blackberry
- Verification of HTML tags for functionality with all browsers
- Verification of CSS features for functionality with all browsers
- Verification of HTML and Java Script coding/conflicts
- Website features, functionalities, booking engines coding conflicts with some browsers / browser updates.
Hotel Traffic Builders’ Broken Links and Errors Validations
HTB identifies all mission critical issues such as non-functional links and/or non-working content elements:
- Disrupted links and HTTP errors
- Non working images and scripting/coding errors
Additional Hotel Traffic Builders verification actions include:
- We check for disrupted and non-functioning HTML
- We check for disrupted CSS coding
- We run verifications for ASP, ASPX and PHP script errors
- HTB checks for HTML and XHTML Web Standards
- HTB checks for CSS Web Standards
Hotel Traffic Builders’ Search Optimization Verifications:
HTB verifies that keywords and all site content items are properly managed coded for optimal search results:
- HTB addresses Google, Bing and Yahoo webmaster guidelines
Comprehensive DMO 4.0 Reputation & Review Management Platform
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- A Combined / Integrated real time comprehensive DMO reputation and review reporting
- Track, monitor and report reviews & postings from every major hospitality review website
- Ongoing alerts & notifications for every review posting
- Track response posting and internal feedback reporting functions
- The ability to auto email review requests to past guests by review site
- Benchmark cumulative review average rankings across all review sites and trending patterns
Get the complete picture of how all member hotel reviews & reputations represents entire DMO’s reputation. Plus have the tools in hand to build reputation ratings for all member properties and the entire DMO.
DMO 4.0 Co-Branding Marketing Collateral Platform
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Marketing Collateral auto co-branding solution for member hotels and travel trade partners – We enable DMOs to fully leverage all of their marketing collateral (sell sheets, promo offers, brochures, e-Books, etc. etc.) already developed by the DMO and/or their ad agency. We create a marketing collateral library that can be accessed by any designated DMO approved member user and auto co-brand these collateral items for member and partner use. DMO controls everything ensuring brand consistency.
- We load the source collateral art files into our proprietary graphic platform; designate a specific area for end user content/copy points (hotel contact details, call to action, etc.) to be added per DMO pre-defined rules.
- End users simply access the DMO branded collateral library, enter their local details / content / logo, etc., then hit the download button and they now have the DMO co- branded collateral items ready for their final use instantaneously all branded in their name with their call to action! Same solution is equally effective with the travel trade partners of the DMO!
