Start a conversation

Hotel Revenue Opportunity Calculator

Explore the room-revenue opportunity in your scenario.

Enter five current hotel estimates, adjust four what-if assumptions, and see a simple comparison.

  1. Your hotel todayRooms, occupancy, rate, OTA share, and commission
  2. Your what-ifChange occupancy, rate, channel-share, and guest review assumptions
  3. Your comparisonSee the estimated difference and the figures behind it
An illustrative comparison based only on the values you enter. Not a forecast.

Build your comparison

Start with the opportunity

The estimate updates as you change valid entries. Your values stay in this browser and are not submitted to HTB.

1 Describe your hotel today

Use recent annual averages or another consistent period.

Average for a full year.
Editable example: 60%.
Editable example: 25%.
2 Adjust the what-if scenario

These editable examples are not expected HTB outcomes.

Editable example: +5 percentage points (60% becomes 65%).
Editable example: +3%.
Subtracted from the modeled OTA share.
Combined Google & TripAdvisor avg star rating occupancy increase.

Estimated room-revenue difference

-

Complete the hotel details below to see your illustrative current and what-if comparison.

What changes in the what-if scenario

  1. Increase in Room Revenue from: Occupancy, ADR, & OTA Shift Changes-
  2. OTA Commissions-Shift to direct, less the commission on the added OTA revenue. - room nights and - in room revenue move away from the modeled OTA share.
  3. Guest Review Star Rating increase impact on occupancy-- uplift = - occupancy points and - extra room nights from the combined Google & TripAdvisor rating.

Modeled OTA share: - to -, with - in OTA room revenue and - OTA room nights. Modeled direct booking share: - to -, with - in direct room revenue.

Enter the number of rooms, annual occupancy, and ADR to see the comparison.

See the full current and what-if comparison
Current hotel estimates compared with the what-if scenario
MeasureCurrentYour entriesWhat-ifAdjusted scenario
Rooms--
Occupancy--
Annual room nights sold--
Average daily rate--
Gross room revenue--
Estimated room-revenue share from OTAs--
Modeled OTA room revenue--
Modeled direct booking share--
Modeled direct room revenue--
OTA commission assumption--
Modeled OTA commission--
Gross room revenue less modeled OTA commission--

This comparison is modeled from the values you enter and the editable assumptions shown. It is not a forecast or guarantee. It treats bookings outside OTAs as direct bookings (website, phone, or other direct contact) and subtracts only modeled OTA commission, so it is not net income or profit. HTB does not set rates or manage bookings.

Request your free comprehensive website review