Last Updated July 1, 2014

Hotel Traffic Builders, Inc. (“Hotel Traffic Builders”, “our”, “us” or “we”) is a Software for Service /digital marketing company that provides an online platform called Hotel Marketing 4.0 to our customers (“Customers”) for hotel and lodging-related marketing, social media, reservation collection and online advertising purposes (collectively, “Services”). This privacy policy describes how Hotel Traffic Builders collects and uses the information you provide on the Site and through our Services. It also describes the choices available to you regarding our use of your information and how you can access and update this information. The use of information collected through our Site and Services shall be limited to the purpose of providing the Services for which our Customers have engaged Hotel Traffic Builders. Also, please note that, unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as in our Terms of Service.

As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.

Information Collection and Use

In the course of your use of the Site and the Services, we may ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information includes, but is not limited to:

  • Contact information such as name, email address, mailing address, and phone number
  • Information about your business such as company name, company size, and business type

We use this information to:

  • Assess the needs of your business to determine suitable products
  • Send you requested information regarding our Site and Services
  • Send you updates about our Site and Services
  • Respond to your Customer service requests, questions and concerns
  • Administer your account
  • Send you our newsletter and marketing communications
  • Improve our Site and marketing efforts
  • Conduct research and analysis


We display personal testimonials of satisfied Customers on our Site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us using the information below.

Additional Users

Customers who use the Services offered on the Site may submit the Personal Information of other individuals at their organization to register them as authorized users. It is the Customer’s obligation to inform its authorized users about the purposes for which Personal Information about them is collected and that such Personal Information may be used on the Site and in connection with providing the Services. Authorized users can update or remove their account information at any time by logging into the Site and editing their account information or by contacting their administrator.


We provide a referral mechanism for Customers using our Services through which they can send us information about other individuals or companies that may be interested in Hotel Traffic Builders. We will contact these referrals one time only using the information provided to us. Hotel Traffic Builders stores this information for the sole purpose of contacting the referral and tracking the success of our referral program. Referrals may contact us using the information below to request that we remove this information from our database.

Information Sharing

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We do not sell, rent or otherwise distribute your Personal Information to third parties.

Service Providers

Hotel Traffic Builders may transfer Personal Information to other companies and individuals that help us provide our Services. Without limitation, we may employ third party companies and individuals to provide the Services on our behalf, and to perform, without limitation, maintenance services, database management, payment processing, and web analytics. These third parties have access to Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Information Shared with Third Parties

Hotel Traffic Builders may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other purposes, including any such information collected from End Users.

Legal Disclaimer

We may also disclose your Personal Information:

  • As required by law, such as to comply with a subpoena, or similar legal process
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
  • If Hotel Traffic Builders is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information,
  • To any other third party with your prior consent to do so


Hotel Traffic Builders may use 3rd party partners (“Partners”) to sell, distribute and support our Site and Services. These Partners have access to your Personal Information solely to perform these tasks on our behalf and to help you use our Site and Services, and are obligated not to disclose or use it for any other purpose. Hotel Traffic Builders is not responsible for any newsletters or marketing communications sent by our Partners. Please contact them directly if you would like to cease receiving any communications from any Partner.

User Access and Choice

If your Personal Information changes, you may correct, update, amend, or remove it, or ask to have it removed by making the change on your user account settings page, by emailing our Customer Support at info-email or by contacting us by telephone or postal mail at the contact information listed below. If you no longer desire to use our Services, you may deactivate/delete your account from the account settings page, or contact us directly. We will respond to your request within 30 days.

We will retain your information for as long as your account is active or as needed to provide you with our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opt-out Preferences

If you wish to subscribe to our newsletter(s) or blog updates, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at info-email

Tracking Technologies / Cookies

Like many websites, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your login information for future logins to our Site. Second, we utilize session ID cookies to enable certain features of our Site and Services, to better understand how you interact with the Site and to monitor aggregate usage by and web traffic routing on our Site. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of our Site.<.p>

Analytics / Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to Personal Information.

3rd Party Tracking

The use of tracking technologies by our service providers or technology partners on the Site is not covered by our Privacy Policy. These 3rd parties may use cookies, clear gifs, images, and scripts to help them better manage their content on our Site. We do not have access to or control over these technologies. We do not tie the information gathered to our Customers’ Personal Information.

Behavioral Targeting / Re-Targeting

We partner with a third party ad network to display advertising on our Site. Our ad network partner uses cookies and Web beacons to collect non-Personal Information about your activities on this Site to provide you targeted advertising based upon your interests. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, Web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by Web beacons to our Customers’ Personal Information. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.


The security of your Personal Information is important to us. When you enter sensitive information (such as a credit card number or log-in information) on our Site, we encrypt the transmission of that information using secure socket layer technology (SSL). In some cases, we also encrypt sensitive information where it is stored on our systems. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us using the information below.

Additional Information

Links to 3rd Party Sites

Our Site includes links to other websites whose privacy practices may differ from those of Hotel Traffic Builders. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit.

Blog / Forum

Our Site offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected and used by others who access such information. Our blog is managed by a third party application that may require you to register to post a comment. We do not have access to, or control over the information posted to the blog. You will need to contact or login into the third party application if you want the Personal Information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

Social Media Widgets

Our Site includes social media features, such as the Facebook ‘Like’ button, links to our various social media pages and widgets, such as the ‘Share’ this button or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it, whether we or a third party is hosting such social media features or widget.

Changes To This Policy

Any information that we collect is subject to the privacy policy in effect at the time such information is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of such changes by posting them on the Site or through the Services or by sending you an email or other notification, and we’ll indicate when such changes will become effective.

Contact Us

If you have any questions about this Privacy Policy, please contact us at info-email