Last Updated July 1, 2014
As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.
Information Collection and Use
In the course of your use of the Site and the Services, we may ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information includes, but is not limited to:
- Contact information such as name, email address, mailing address, and phone number
- Information about your business such as company name, company size, and business type
We use this information to:
- Assess the needs of your business to determine suitable products
- Send you requested information regarding our Site and Services
- Send you updates about our Site and Services
- Respond to your Customer service requests, questions and concerns
- Administer your account
- Send you our newsletter and marketing communications
- Improve our Site and marketing efforts
- Conduct research and analysis
We display personal testimonials of satisfied Customers on our Site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us using the information below.
Customers who use the Services offered on the Site may submit the Personal Information of other individuals at their organization to register them as authorized users. It is the Customer’s obligation to inform its authorized users about the purposes for which Personal Information about them is collected and that such Personal Information may be used on the Site and in connection with providing the Services. Authorized users can update or remove their account information at any time by logging into the Site and editing their account information or by contacting their administrator.
We provide a referral mechanism for Customers using our Services through which they can send us information about other individuals or companies that may be interested in Hotel Traffic Builders. We will contact these referrals one time only using the information provided to us. Hotel Traffic Builders stores this information for the sole purpose of contacting the referral and tracking the success of our referral program. Referrals may contact us using the information below to request that we remove this information from our database.
Hotel Traffic Builders may transfer Personal Information to other companies and individuals that help us provide our Services. Without limitation, we may employ third party companies and individuals to provide the Services on our behalf, and to perform, without limitation, maintenance services, database management, payment processing, and web analytics. These third parties have access to Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Information Shared with Third Parties
Hotel Traffic Builders may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other purposes, including any such information collected from End Users.
We may also disclose your Personal Information:
- As required by law, such as to comply with a subpoena, or similar legal process
- When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
- If Hotel Traffic Builders is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information,
- To any other third party with your prior consent to do so
Hotel Traffic Builders may use 3rd party partners (“Partners”) to sell, distribute and support our Site and Services. These Partners have access to your Personal Information solely to perform these tasks on our behalf and to help you use our Site and Services, and are obligated not to disclose or use it for any other purpose. Hotel Traffic Builders is not responsible for any newsletters or marketing communications sent by our Partners. Please contact them directly if you would like to cease receiving any communications from any Partner.
User Access and Choice
If your Personal Information changes, you may correct, update, amend, or remove it, or ask to have it removed by making the change on your user account settings page, by emailing our Customer Support at or by contacting us by telephone or postal mail at the contact information listed below. If you no longer desire to use our Services, you may deactivate/delete your account from the account settings page, or contact us directly. We will respond to your request within 30 days.
We will retain your information for as long as your account is active or as needed to provide you with our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If you wish to subscribe to our newsletter(s) or blog updates, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at
Tracking Technologies / Cookies
Analytics / Log Files
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to Personal Information.
3rd Party Tracking
Behavioral Targeting / Re-Targeting
The security of your Personal Information is important to us. When you enter sensitive information (such as a credit card number or log-in information) on our Site, we encrypt the transmission of that information using secure socket layer technology (SSL). In some cases, we also encrypt sensitive information where it is stored on our systems. We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us using the information below.
Links to 3rd Party Sites
Blog / Forum
Social Media Widgets
Changes To This Policy