Hotel Traffic Builders, Hotel Marketing Blog

Search Marketing: Where’s The Integration?

For many hotels and other online businesses it is crystal clear that search marketing is every bit as important as online advertising, e-mail marketing, banner ads, link sponsorships, and a hotel’s own web site when it comes to achieving success online. With media allocation priorities coming into focus, it’s time for hotels to think more…

May 12, 2009

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How to Deliver Great Marketing Writing

By htb Uncategorized

Marketing writing is quite possibly one of the most profitable types of writing. Profitable because a good marketing letter, advertisement or email will bring in prospects, customers, and sales, it it’s done correctly. Here’s how to deliver great marketing writing. Step One. Know your audience. This means not only understanding their demographics like their age…

April 6, 2009

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Continuous SEM Initiatives are Important for Companies

By htb Uncategorized

The way to stay on top in business is to keep your eyes peeled for changes in the market that can increase your revenue. Any business that wants to utilize all of the avenues available to them to grow their company will get into search engine marketing, or SEM. It is not only important to…

April 6, 2009

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This is No Joke – Be Aware of the CAN SPAM Act

By htb Uncategorized

We are not talking about that molded meat in a can. But, if you don’t comply with this act you will have your marketing efforts canned. Read further to find out what the CAN SPAM Act is all about and how it affects you. The CAN SPAM Act was put into place in 2003 when…

April 1, 2009

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Keyword Based PPC Explained

By htb Uncategorized

We have heard a lot about PPC (pay per click), but what is it really? There are variations on a theme such as keyword based PPC (pay per click). Here is a little about that type of advertising and how it works. What Is Pay per Click? Pay per click involves making money when someone…

March 31, 2009

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How To Retain Your Customers Through Spectacular Customer Service

By htb Uncategorized

In a business world which is getting more competitive each and every day, there’s one thing which will keep your customers coming back again and again – a valuable customer experience. Your customer experience begins and ends with spectacular customer service. What Is Customer Service? It’s being there for your customer from the moment they…

March 1, 2009

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What Is Search Engine Optimization?

By htb Uncategorized

Search engine optimization, or SEO, is a hot topic. Using it will help grow your business online and get you noticed. But what is it really? Search engine optimization is a term used to describe how search engines work for you, the website owner. Think about this for a moment: You want to research a…

March 1, 2009

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How to Use Great Visuals to Market Your Business and Your Products

By htb Uncategorized

We’re visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are…

February 2, 2009

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Link Building Explained

By htb Uncategorized

On the Internet you want to be connected, especially if you own an online business. One way to build that connection with others is through links. Link building is a popular way to increase traffic to your website and therefore your business. What are links? They are the website addresses that you click on that…

January 29, 2009

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That was interesting!

By htb Uncategorized

Hello again, Well, today I received an incredible call from one of our newer clients. Apparently he read our new blog entry and he already thinks that this is definitely something that he wants to do for his site. He asked me, “can Hotel Traffic Builders create a blog for me?” Of course we…

December 31, 2008

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What the heck is this “blog” thing?

By htb Uncategorized

Hello Friends, Welcome to Hotel Traffic Builders blog. We are very excited to have this fairly new tool which will allow us to communicate our thoughts, ideas and happenings on a consistent basis. Unless you have been living in a remote village off the coast of Fiji, most of you have heard countless…

December 15, 2008

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