We are not talking about that molded meat in a can. But, if you don’t comply with this act you will have your marketing efforts canned. Read further to find out what the CAN SPAM Act is all about and how it affects you.
The CAN SPAM Act was put into place in 2003 when it was signed into law by President George W. Bush. The act regulates the spammers. We all know who they are. They are the ones who send unsolicited emails to your inbox.
Some of the spam is more than just annoying. There is a lot of grossly pornographic material represented here. Spammers use your email to dump unwanted advertisements on your doorstep. If one gets your email address, they all seem to get it and the influx of dirty mail begins.
The CAN SPAM Act was supposed to regulate this with the help of the Federal Trade Commission. With the help of the FTC those who use deceptive subject lines to get you to open their mail can be prosecuted. Also, many of these emails are just another way to get you to view pornography that would be deleted outright if the subject line alluded to what was really inside.
Email recipients don’t have to give you permission to send them emails. This is one drawback. But, at the end of your email, you need to have an Unsubscribe link so that the recipient can stop your email advertisements if they choose. Ignoring their requests will result in prosecution as well.
Some illegal offenses include:
* Using email addresses on websites to send spam
* Sending pornographic material
* Illegally gaining access to email addresses
* Sending out emails that link to fraudulent sites to recipients
Many are skeptical of the efficacy of the CAN SPAM Act. Email servers beefed up their security measures to keep customers happy. With self-cleaning bulk mail folders, email security settings and other measures, most of the unwanted email is avoided.
Using the highest security on your email filter means that no one who is not in your address book will get an email through unless they fill out a short questionnaire. Most spammers won’t take the time to do that. Even with the questionnaire, the email is not allowed unless you agree to it.
Still, there are spammers who use other site’s mailing lists to send their horrible emails. Don’t be fooled. The CAN SPAM Act will be enforced if you fail to comply. The act covers all business emails that are used to solicit purchase of a product or service.
It is up to the FTC and the State Attorney General to prosecute for these offenses. A spammer can be charged up to $250 per offensive email, up to $2 million. For your part, report spam to your email provider in an effort to catch these offenders.
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