WordPress, widgets and blogs! Oh my!
On the Internet you want to be connected, especially if you own an online business. One way to build that connection with others is through links. Link building is a popular way to increase traffic to your website and therefore your business.
What are links? They are the website addresses that you click on that carry you to another page. Links are found in content, in advertising banners, and in resource boxes. There are links everywhere.
As an online business owner, building links that lead back to your website is important. Everyone doesn’t click on all links. If they are visiting a reputable site that has links to other helpful sites, most people will click on them. This is your way in.
So, how do you build links? There are several ways to get your links seen all across the web:
* E-zines
* Content directories
* Search engines
* Reciprocal links
Publish an online magazine or write for one. At the end of each column or article, the writer gets a resource box. This is where you tell all about yourself and provide a link to your website, where readers can learn more about you. The main purpose here is to write good stuff so that someone will want to click on your link.
Distribute newsletters to your customers and potential customers. Using an email campaign, send out newsletters that feature what’s new on your site as well as links to these exciting new features. The links provide easy access for the customer so they don’t have to type in your site address and then click around to find what you want them to see. That is a great way to lose a customer.
Writing and distributing content to various directories also gets you noticed. Within the resource box is the link to your website. Become an expert on your subject of interest and more people will want to click on your website link to see what you have to say.
Register your site with search engines. When you produce quality content that is search engine optimized, your content is ranked high. Interested viewers can click on the link to your webpage for more information.
Building partnerships with similar website businesses also increases your quality link building. Agree to list each other’s links on your sites for more visibility. With link building it is the quality more than the quantity of the links you are building that counts. No one wants to have their link associated with a disreputable site or one that is not very good.
Be sure that your links are static. This means that once someone clicks on your website link, they will arrive at the proper page you want them to see. Always linking to homepages when the information is on another page is inefficient. The customer still has to go in search of what they need. Make it easy for them and for you with precise links.
Link building gets the word out about your business. It takes time to build quality links, but the benefits are well worth the work.
Hotel Traffic Builders
Hotel & Resort Internet Marketing & Website Development by Hotel Traffic Builders
