Well, today I received an incredible call from one of our newer clients. Apparently he read our new blog entry and he already thinks that this is definitely something that he wants to do for his site. He asked me, “can Hotel Traffic Builders create a blog for me?” Of course we can. We have already created blogs for some of our clients, but for the most part they have not used them properly. This certainly got me thinking…why don’t they utilize their blogs? Why don’t they feel compelled to write a few tidbits about what is going on, what’s new, etc.? Possibly you might just feel a little nervous and self conscious about having your thoughts and ideas out there. To that I say a resounding, “NONSENSE!” If you have a blog, please use it and post to it on a consistent basis. We’ll read it; I promise (remember: if you build it, they will come!).
Here is something else which might motivate you some more; aside from a blog being fun, it is also a great way to increase your search engine rankings. Yes, you read that correctly – it is good for your SEO efforts. Why? Well, blogs are naturally set-up with an optimized site structure. They have clear navigation, are linked back to other main pages and for the most part will naturally be well linked. Of course, we’ll still need to optimize it a bit and also submit it to a blog directory.
In conclusion, effective 2009, Hotel Traffic Builders will start to actively offer blogs as part of our normal service offerings. If you are interested in setting up a blog or if you would like to discuss this further, please feel free to give us a ring.
All the best,
Hotel Traffic Builders