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We have heard a lot about PPC (pay per click), but what is it really? There are variations on a theme such as keyword based PPC (pay per click). Here is a little about that type of advertising and how it works.
What Is Pay per Click?
Pay per click involves making money when someone clicks on your advertisement. The rate for pay per click is sometimes as low as $0.01USD since the person only has to click for you to get paid. An actual sale is not required.
Affiliate programs use pay per click. You feature the ads of a website on your site and when a visitor clicks, you begin to cash in. It isn’t a cash cow kind of deal but your website can make a little revenue, which is good – especially if your site doesn’t sell any products or services of its own.
What Is Keyword Based Pay per Click?
Some affiliate marketing programs pay more for pay per click because it is based on keywords and not just someone clicking on the ad. Keyword based pay per click ads appear in the sidebar on search engines when results are generated. You are probably used to seeing sponsored ads at the top and bottom of the search result page. Pay per click ads can make big money for those willing to pay for the keywords.
How Does this Work?
Searches on the Internet are based on keywords. You enter a keyword or a phrase into the search window. Tons of results are returned. Over to the side you’ll notice that there are ads that accompany those results, and these seem to be related to the nature of the search results.
To be part of such a search engine pay per click program requires careful study of keywords. The right mix of short or long tail keywords that fit your niche can get your ads ranked on the search results page. Websites bid on these keywords (depending on the program) or have a set price. The most popular keywords cost more since they are pretty well saturated on the Internet. When bidding, how much you pay depends on where in the list of ads your ad appears. Ideally you want it to appear at the top. You will pay more but the return on your investment will be high as well.
You choose your keywords depending on your niche and your product area (real estate, marketing, education, etc.). A good list of keywords can have up to 500 single keywords and varying length phrases. You can test the more promising ones using keyword pay per click ads. Design your ads to be eyecatching and enticing to get searchers to click on it.
Keyword pay per click lets you advertise your business where people are sure to see it – on search engine result pages. Choose a list of keywords for your ads that searchers are likely to use and cash in.
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