Search Marketing: Where’s The Integration?
The concierge has always played and important role in the luxury marketplace and many trend watchers expect that role to grow even more vital in the years ahead. Today even ordinary consumers are outsourcing more and more of their lives, from gardening and lawn care to child car and transportation. It is only fitting that those consumers for whom money is no object would look to an array of professionals to make their lives more convenient and more productive.
Concierge services and related items are playing a big role in the luxury space, and more and more companies are catering to the needs and the whims of the well heeled consumer. From credit card companies and private banks to upscale department stores it seems everyone is getting in on the act. Credit card companies have been particularly aggressive in this area, with American Express leading the way with a host of services available to their most affluent cardholders. From access to the hottest concert tickets to dinner reservation services and exclusive vacation offers, credit card companies and other financial institutions are taking a leading role in the coming service revolution.
A number of private consulting services are also helping consumers in the luxury space get the most service fro their money. From shopping services to one on one travel and wedding planning services, these consultants are becoming quite popular in many circles.
Indeed, the services demanded today go far beyond making dinner reservations and securing hard to get theatre tickets. Today’s concierge services provide far more services to their clients, and what they cannot provide is often available from a growing array of specialty services. Those planning a wedding can find a specialty travel agent who can charter a yacht, secure an exclusive country club for the weekend or book a fantasy carriage ride for the new bride and groom.
The luxury space has always been a challenging one for many companies, but the growing focus on service provides a great deal of opportunity for smart business owners in a variety of industries. From wedding planners and travel agents to department stores and online retailers, consumers who can afford the best demand the utmost in service. Those companies who are able to provide top notch service can expect to gain a significant portion of this highly lucrative group of consumers.
