Hotel Internet Marketing
In general, there are two types of content that can be published on your website: topical content that is based on current events and will lose relevance over time, and evergreen content that will continue to be relevant in the future.
While topical content is useful for attracting website visitors in the short term, evergreen content will continue to attract new visitors for years to come. For this reason, evergreen content saves time and resources while increasing traffic, leads, and social media reach. Here is a look at the top 10 types of evergreen content to strengthen your website and build your brand’s credibility.
- Instructions
According to Internet Live Stats, Google processes more than 3.5 billion searches each day, many of which are aimed at accomplishing a specific task. With such a diverse range of people looking for different solutions to their problems, instructional content is a great asset for your website. “How-to” and “best practice” guides that address the problems of your target audience will continue to be relevant in the future.
Taking it further, a series of tutorials will satisfy beginners as well as more advanced readers. Because the content is episodic, it has the added advantage of bringing your audience back to your brand, increasing your credibility over time.
- Beginner’s Guides
Content covering the basics is even more timeless, regardless of the industry you’re in. Plus, beginner’s guides have the benefit of attracting a larger number of visitors from search engines. Unlike more detailed topics, general topics can get a constant flow of readers to your site.
- Interviews
Interviews are not only a great form of evergreen content, they’re easy to repurpose into something else. For example, an interview with an industry expert can be converted into a white paper, ebook, or a series of social media posts.
- Frequently Asked Questions (FAQs)
Answers to questions regarding your company, products, and services rarely change, which make FAQs ideal for evergreen website content. Be as straightforward as possible, avoiding industry jargon, so you don’t alienate readers.
- Historical Articles
Regardless of your industry, giving consumers historical details about your company will help to humanize your business. When creating content about the history of your industry or company, avoid using time-related adverbs, such as “last month” or “recently.” It will quickly date your content. Instead, use actual dates. The content can always be updated when necessary.
- Lists
Numbered lists on topics that aren’t time-sensitive are easy to read and highly shareable. They can be educational, entertaining, or inspirational, and because they’re flexible, they can be a valuable addition to your website’s evergreen content.
- Checklists
Unlike lists, checklists deal with a process rather than just a collection of random points. Checklists can be a valuable resource for your target audience and potential customers looking for solutions.
- Definitions and Glossaries
Giving people a down-to-earth guide to industry terms and their meanings shows you’re there to help and you don’t take your audience for granted. Putting it on your website helps remove people’s doubts and fears, makes your company seem more approachable, and gives people something they can return to again and again.
- Pros and Cons
What do your readers care about? Think about what questions your ideal customer has, and address these questions in a pros and cons article. You can focus on whichever topic seems appropriate to your audience. However, be careful not to be too biased; a more honest approach will help your credibility.
- Testimonials
Testimonials are a great way to boost your reputation, and they’re also one of the most powerful forms of evergreen content for your website. Positive recommendations about your company, products, or services can remain on your website for years, as long as your main business operations remain the same.
Topical content is useful for any website, but evergreen content is essential to show people you’re an expert in your field, whatever industry you’re in. When you publish high-quality evergreen content, consumers will continue to find your website for years to come, and you’ll steadily build your brand’s reputation without having to post new content every day. So if you’re wondering what to publish to your website, consider something evergreen. It’s valuable to consumers and even more valuable to your business.
