Link Building Explained
Carmine Gallo explores why Steve Jobs, co-founder and leader of Apple Computer, is considered such a legendary presenter in his book, The Presentation Secrets of Steve Jobs: How To Be Insanely Great In Front Of Any Audience (McGraw-Hill, 2010).
Best Steve Jobs Techniques
Gallo details the methods and techniques that Jobs uses for his presentations including:
- Creating simple and short stories
- Placing those stories on even simpler and shorter slides.
- Making the message about the most important question on the minds of the consumer.
- Effectively using graphics, demonstrations, and video clips.
- Conducting thorough rehearsals sometimes taking months, days, and hours to refine using the voice, body language and eye contact.
- Dressing appropriately to enhance the delivery.
YouTube Video Clips of Jobs
While Gallo explains all of the techniques used by Jobs in the book, he suggests that readers watch video clips of Jobs in action. There are over 35,000 clips of Jobs available on YouTube.
Watching the videos, one can quickly find all of the features that Gallo points to in his book. Some of the techniques are so simple that it makes one wonder how or why they work so well.
Planning and Designing Presentations
The author writes that Jobs is “closely involved” in all of the details of his presentations. Jobs is there for every presentation from writing descriptive headlines, to helping to create slides, to practicing. According to Gallo, Jobs even has a hand in the lighting for the stage.
According to Gallo, Jobs starts with pen and paper and uses storyboarding to build plots into his presentation,. Gallo writes that Jobs does “marketing theatre unlike any other.” What makes that even more amazing is that most presentation experts recommend 90 hours of creation time for a one hour presentation.
Presentation Play by Play
Gallo’s book makes for a great handbook or playbook for all of those professionals that have making regular presentations written into their job description. The book is packed with information that can help turn the most basic presentation into the ultimate experience using techniques that Steve Jobs has made famous over the years.
Read, Watch and Learn
Gallo employs using mixed media to get his message across to his readers. He mentions watching video clips a number of times. The video clips really do provide great insight and reinforcement of what the Gallo is trying to explain to readers.
This book is a really great and interesting read. It is really a high-concept fictional piece with high-impact messages. The secrets to great presentations presented in the book from one of the legendary presenters of recent history also makes for a fun read, especially for those who kind of grew into their profession watching and following Steve Jobs.
