Blogging is not nearly as complicated as it sounds! Using a WordPress blog is an effective, easy way to help market your business online. This article also covers essential widgets and tips for your blog to be more productive.
Not only is the world of blogging expanding our vocabulary, but it is also expanding our businesses. Online marketing has greatly increased and blogging has become one of the top and most effective ways to market your business online. The common misconception is that you have to be web savvy to run and promote your own blog. Fortunately, it’s not as scary or hard as it sounds.
The most impressive, and effective types of blogs are powered by WordPress. WordPress blogs are very easy to set up, maintain, and allow a very interactive application for clients to gather information about your company, history and products. The benefits of blogging can be tremendous, with even just a minimal amount of effort.
Ready? Let’s blog!
A. Choose a domain name and cheap hosting through Godaddy.com (very easy to set up).
B. Choose a free WordPress theme (Google “free WordPress themes”).
C. Google hosting will automatically install a WordPress database by clicking on the Fantastico tab in your hosting settings.
D. Install your free theme and choose your widgets (easily add twitter updates to your blog).
E. Start blogging!
It truly is that easy.
Now, there are some steps that most people don’t know about that make all the difference. You can easily add certain widgets to see what type of traffic you are attracting and that enable you to add keywords to every blog post for higher rankings in Google.
A. Google Analytics widget (allows you to track visitors).
B. Simple SEO (allows you to add keywords for Google to every post).
C. Facebook App. (put your Facebook updates right on your blog).
Depending on how often you blog, you can greatly increase your ranking in search engines such as Google.com and Yahoo.com. There is a trick to creating the type of blog that will actually bring traffic to your website. You have to give! Consumers are online searching for answers to problems, so let’s offer them a solution. Try offering them some free advice that in some way pertains to your product or service, bringing them to your website and earning their trust as an expert in your field!
Always offer something whether it’s free advice, DIY type of article, or an educated opinion of a service or product.
A. Image is everything. Keep a clean professional looking blog using the best grammar and eye catching photos when possible.
B. Keywords! Try to use related keywords pertinent to your business as often as possible in your blog posts to drive targeted traffic to your website through searches.
C. Humor. You can keep your blog light yet still informative and professional. Keep your readers coming back by offering some personality and memorable posts that they may even want to share with others.
Businesses can no longer ignore the social media factor! Most people have a Facebook and Twitter account, but not many are using them to their advantage. You can send the first line of each of your blogs posts right to your Facebook and Twitter pages, attracting the attention of your fans. By combining the power of Google, Facebook, Twitter and a WordPress blog, you can increase your sales, create an online presence, and maybe even have a little fun!