The HTB Client Data Centers

• Every individual resort web site is set up with a comprehensive online data reporting center that enables HTB to effectively manage all e-Marketing activities.
• The reporting center is set up as an easy to use browser web based secure dashboard where resort clients can access all of their individual resort data and reports at any time.
• The data center is divided into 4 parts
  1. Real time state of the art web analytics with more than 200 pre-built reports that graphically detail what happened seconds ago or over any time period. Very comprehensive & easy to use!
  2. Search engine marketing reports - tracking all top search engines, all top keywords, 5 major key resort competitors, trend analysis and much more… We run more than 35,000 searches every month for every resort and document all data in easy to read reports.
  3. Detailed PPC campaign management - track every click, bid, exposure, tracking results at your finger tips!
  4. E-Marketing Reports - Informational sharing component with white papers, reports, and extremely useful information on how clients can help max their e-Marketing results.

Private Secure Data Reporting Services

Sample reporting data points from one HTB clients

HTB Featured resort's e-Marketing / sales summary stats for the month of July Web site traffic Unique visiters are up 400% from prior year. The Total number of Google search engine listings has increased 14 fold since the start of new e-marketing work. The number of web sites referring web traffic to this resort's site is up 130% from prior year. The average time on the site and average number of page views are up on average 40% from prior year. Operating revenues & room stats Room occupancy for the month was up 71% from prior year. Advance room bookings During the month of July, we generated advance reservation that exceeded same period a year ago by 377 incremental room nights. Since the start of our resort ad marketing activities in May 2008, advance guest reservations are up 93% versus the same time periods prior year. Total revenue booked from advance reservations is up 82% versus the same time periods prior year.

Why HTB uses state of the art data reporting & SEO marketing tools

• The internet hotel marketplace is enormously complicated and constantly changing at an incredible pace. Knowledge enables results and competitive advantages!
• Digital data must be highly focused, properly formatted for immediate interpretation, and must be constantly updated to gain competitive results.
• HTB has developed and customized the best hotel industry e-Marketing data tools and brought them together into a single data center for each hotel property/web site. More important, the data is auto filtered to zero in on key elements, with auto reporting generation with a few clicks, formatted numerically or graphically, and with a single click exportable in Word, Excel, PDF or basic text formatting. SIMPLICITY to make everyone smarter and more effective!
• To properly manage e-Marketing we need to know everything available about potential guest online activities relative to engaging with our hotel websites. How did they find us, what keywords and search engines were used, what sites generated the referral traffic, how did each visitor use our web site, visitor page paths, time on site, which used our booking engine, and which looked for an 800#, ………… The more we know, the better we are at driving direct bookings!
• Search engine marketing is all about optimizing our web sites to be in perfect sync with hotel searching consumers. More important, it’s about cost effectively outperforming the competition! To this end HTB monitors 5 resort competitors for every client and then works to neutralize any individual advantage that any competitor comes up with. We make sure that our hotel clients clearly outperform all competitors on the Search Engine stage.