Welcome to Hotel Traffic Builder

Paid Search has become the most cost effective way to market online for hotels who know how to run smart ROI driven sales campaigns. Paid search is an auction, where the highest bidder gets the first spot on Search Engines such as Google, Yahoo, MSN, and AOL. Hotel Traffic Builders’ dedicated pay-per-click advertising staff employs state of the art powerful technology solutions and personally manages every client campaign.

Companies such as Google and Overture have exploded onto the online marketing scene. As the competition and complexity of running these campaigns have increased, so has our expertise. Hotel Traffic Builders manages thousands of keywords daily, and effectively bids for clicks in the most competitive categories – “Hotel Bookings”.

In-depth Keyword Research and Development
Choosing the correct keywords and new keyword phrases is fundamental to the success of any campaign. Hotel Traffic Builders’ team of paid search experts will develop an exhaustive list of relevant keywords that make sense for your hotel and will result in a positive ROI. We provide real time ROI tracking for every keyword to make sure you are getting the most qualified and profitable traffic.
Campaign Set-Up
We quickly and effectively set-up Overture, Google, FindWhat, and other top-tier paid search campaigns. We create keyword categories, titles, descriptions, campaign budgets and unique tracking links that will provide you with a fully optimized campaign from the start.
Detailed ROI Tracking Campaign Reporting
We track from click to conversion/room booking for each visitor to your site. We treat each of your keywords as a unique individual campaigns, allowing us to spend every cent where it is most profitable for you. Our level of reporting is extremely detailed and comprehensive, which will give you tremendous insight into your marketing and your business.
Bid Management
From the information we acquire through our real time ROI tracking and reporting, we are able to set your bid prices to precisely where you need to be to gain the optimal amount of traffic and revenue. We utilize ROI "rules-based" bidding which will help you bid smarter than your direct head to head competitors.

Hotel Traffic Builders Follows These Methods to deliver qualified PPC traffic to your site:

Bidding into Premium Listings to maximize your exposure
One of the most effective bidding strategies is to bid into Premium Listings, which are the top three Overture results for a particular search term. Premium Listings give you maximum exposure to 80% of all active Internet users by listing you on sites like MSN, Yahoo!, InfoSpace, AltaVista, Lycos/HotBot and many others. In comparison, you only reach 40% of Internet users in positions 4-240. As long as it is ROI proven for you, we will make sure you are in the top premium listing positions.

Use categories to bid efficiently
Hotel Traffic Builders will organize your terms into categories based on product or campaign theme or frequency of usage (e.g., bids we change once a every few hours or daily). This will allow us to find and organize your keyword strategy and update bids more efficiently.

Set your Max Bid levels based on ROI driven financial targets
Hotel Traffic Builders will help you set your financial goals and track the results of your online advertising buys to ensure the success of your business. Accounting for "click to" conversions and return on investment (ROI) is a sure way to measure the success of your campaign.

Real time ROI tracking Your Advertising Results
Every keyword and/or keyword group will have its own ROI value in terms of its cost effectiveness to deliver sales booking to your hotel. One of the great benefits of Hotel Traffic Builders managed online advertising is how easily and precisely we can track results. This enables us to evaluate your various advertising options, such as Google & Overture search listings, banners and e-mails, and make informed decisions about where you should continue to put your advertising dollars.

It sounds simple and the bottom line results can be substantial, but many people aren't sure how to track their results. To help you, we provide tracking and the reports that measure the effectiveness of your online advertising, getting you the highest return on your investment.