Welcome to Hotel Traffic Builder

Hotel Traffic Builders’ effective Search Engine Marketing solutions (SEM) will drive visitors to your website. We know how to do this in the most cost effective and response effective manor. But that's just the beginning. You want qualified visitors streaming to your website, and you want them to take specific actions such as booking their reservation, requesting information, or subscribing to your newsletter/e-mail list. You should demand a positive, measurable ROI on your Internet marketing investment. Hotel Traffic Builders is the leading provider of complete ROI driven hotel e-marketing solutions designed to accomplish these goals. Every Hotel Traffic Builders marketing effort and solution is ROI measured down to the individual click stroke in real time and always available for hotel client viewing through our private & secure reporting center that we provide for every hotel client.

Hotel Traffic Builders has a full-time staff of search engine optimization and paid search advertising specialists who provide a complete array of SEM services including:

Did you know? 85% of Internet users rely on search engines to locate information on the Web (e.g. Yahoo, Google, MSN, AOL, AltaVista, etc). Independent hotels, branded hotels, hotel management companies and lodging companies must all rely on search engine referrals. Make sure search engines find your hotel as a top 30 hotel listed in your market otherwise you've become part of the Invisible Web.

Unlike other e-commerce categories, Internet users search for travel and hospitality services and offerings within the context of a particular destination. Therefore the search engine strategy for the hotel website is subject to different methodology than what the generalist SEO (Search Engine Optimization) companies usually offer. This destination-focused search engine strategy requires in-depth knowledge of the travel and hospitality industry, extensive destination research, destination target keyword analysis, etc.

Hotel Traffic Builders’ destination focused search engine marketing strategies can help you leverage the popularity of your local destination to boost your hotel's online visibility.

Search engine marketing is a complex art and science that combines the intricacies of human behavior, linguistic preferences, marketing techniques, analytics, usability and technology to drive qualified visitors to your website and convert them into customers. For hotel operators, these complexities are hugely multiplied due to the enormous marketing presence of the intermediaries.

We deliver the industry's highest level of service and most impressive results to our clients. How do we achieve these results? We do NOT offer one shot - one size fits all solutions. We invest the time and effort to really get to know you, your business, and your online marketing goals. And we have the search engine optimization and paid search advertising staff and expertise to stay on top of the constant changes in the industry.

See why Hotel Traffic Builders is the right choice for your hotel search engine marketing needs.

Analysis and consultation on optimum keyword phrases.
Analysis of site content and suggestions to increase search engine positioning.
Analysis and implementation of title, description and keyword coding.
Development of keyword specific pages using proprietary techniques.
Hand submissions to the search engines and directories that account for 99% of all Internet searches, including: Google, Yahoo, MSN, AOL Search, Lycos, Alta Vista, Fast/All The Web, and more.
Ongoing maintenance, modifications and re-submissions to address frequent changes in search engine ranking algorithms and new pages being added to their databases--thus insuring premium positioning for your web site.
An initial monthly ranking reports (followed by quarterly reports thereafter) detailing where your web site ranks for the specific keyword phrases. Internal reports and hand searches are performed between reporting periods to determine re-submission strategie.