The shift toward online distribution requires hoteliers to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. We provide hotels with an extremely effective method to convert 3rd party intermediary delivered guests to direct booking customers. Hotel Traffic Builders also provides effective e-mail marketing initiatives that provide hoteliers with real time ROI trackable and measurable media to get their sales message nationwide and globally. Please read more in our article: Developing a Total Email Marketing Strategy in Hospitality HospitalityNet

Hotel Traffic Builders e-mail marketing services include

1. Hotel Guest e-mail capture

2. Hotel e-mail marketing

3. Travel agent e-mail marketing

Today customer email capture and marketing to a hotel's own email list have become the most inexpensive and effective marketing tools. The Aberdeen Group indicates that email marketing has grown more than 270% since 2000 and this rapid growth is expected to continue well into 2008. An estimated 150 billion permission-based email messages were sent in 2007 a number that will grow to 350 billion in 2008 (Winterberry Group).