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Learn how you hotel or resort can increase direct bookings, maximize your online exposure, all while lowering your marketing cost per reservation.

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Services > E-mail Marketing

The shift toward online distribution requires hoteliers to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. We provide hotels with an extremely effective method to convert 3rd party intermediary delivered guests to direct booking customers. Hotel Traffic Builders also provides effective e-mail marketing initiatives that provide hoteliers with real time ROI trackable and measurable media to get their sales message nationwide and globally. Please read more in our article: Developing a Total Email Marketing Strategy in Hospitality HospitalityNet

Hotel Traffic Builders e-mail marketing services include:

1. Customer e-mail capture:

Developing an Action Plan for customer email capture.
Online Email Capture Strategy.
Offline Email Capture Strategy.
Develop the online email capture strategy.
Organic Email List Growth Strategies.
Planning e-Newsletter campaigns to your own email list.

2. Consumer e-mail marketing:

Pricing and purchasing for using quality email lists.
Develop the consumer email broadcast strategy.
What works, what works better and what does not work.
Implementation action plan with real time ROI tracking.

3. Travel agent e-mail marketing:

Identify the most qualitative travel agency email list.
Develop the travel agent email broadcast strategy.
What works, what works better and what does not work.
Recommendations and implementation action plan.

Today customer email capture and marketing to a hotel’s own email list have become the most inexpensive and effective marketing tools. The Aberdeen Group indicates that email marketing has grown more than 270% since 2000 and this rapid growth is expected to continue well into 2005. An estimated 30 billion permission-based email messages were sent in 2001; a number that will grow to 150 billion in 2005 (Winterberry Group).