Welcome to Hotel Traffic Builder

Learn how you hotel or resort can increase direct bookings, maximize your online exposure, all while lowering your marketing cost per reservation.

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Services > Website Management > Website Design

Hotel Traffic Builders creates visually powerful websites that both reflect our clients' image and branding, but more important our websites deliver sales booking results! Our websites are designed to be 24/7 sales centers. We understand what it takes to turn a hotel website looker into a booker!

If your goal is to have the most effective website possible, let our creative design and development team create an exciting user-friendly and very cost effective website that will exceed your marketing objectives and expectations. If your current website needs updating, our design team can evaluate it and make suggestions to improve its effectiveness.

We focus on 10 key areas when developing a hotel website:

A professional clean look that immediately conveys your image and draws visitors in.
Logical navigation! The booking request should be on the homepage and in the directory/toolbar.
Minimum and effective use of text; the average visitor will not read extensive text.
Optimize use of graphics and photos to avoid slow download of website pages.
Optimize and saturate keyword text to attract highest search engine positions.
Effectively utilize internal popup windows with additional pictures/text related to the page content.
Include hyperlinks in the text to take the reader to additional relevant content in your site.
Keep the site updated with current information.
Track visitor navigation, page views, and link usage, to help mold the site to the according to the end users patterns and tendencies.
Implement real time ROI marketing tools to ensure maximum return on every marketing dollar invested.